Press Play - 2011

Press Play create unique cinematic experiences in an array of playful spaces and places, in and around Newcastle upon Tyne.

The 2010 festival was their inaugural event and took in workshops, fancydress and a Bill Murraython (13.1 hours of Bill Murray films back to back) as well as a fantastic programme of classics and new releases. We created a logo and an aesthetic which employs just two key colours and all of the tints available therein. All events are produced on an entirely voluntary basis with very little funding, so this approach not only inkept with the DIY nature of the organisation, but was also more economic in print production. Importantly, it established a very recognisable image for Press Play which helped to build and spread awareness of the festival.

We also designed the website which hosted the full programme online, as well as giving visitors the opportuntity to vote for their favourite Murray classic to be included in the Murraython. Finally, we gave art direction and produced an audio track for a short ident which was played before each screening to reinforce the brand and give a snapshot of key films.

The team moved towards an alternate model of producing shorter but more frequent programmes throughout 2011, as always with a focus on exciting and participatory screenings.
Having worked with Press Play since day one, we were delighted to help the collective to make this transition, refining the brochure format to higher run and more bite-sized postcard campaigns and folded leaflets, all driving recipients to register and discover more content online. The website was also re-designed to accommodate more dynamic content including blog articles, archive spotlights and forthcoming features from the programme.

The pinnacle of the year’s events came in the shape of the Die Hard Christmas Party, screening this 80s action classic in a tower block replete with terrorists, broken glass, Nakatomi Plaza branding and the LA skyline. It presented a great opportunity to create some visual homages to the key sets from the film, and cemented Press Play’s reputation as something really rather special.