Great North Run Culture - 2013

Bupa Great North Run Culture explores the unique partnership between art and sport, using the world’s largest-half marathon as a starting point for commissioning exciting, innovative and accessible projects.

In 2010, with the 30th anniversary of the run, 5th anniversary of the GNR Cultural Programme and a new name, a new visual identity and website redesign was launched at a time of great significance, and the brand had to reflect this sense of achievement and ambition.

The logo form is constructed of 13.1 components to reflect the 13.1 miles of the event, a subtle nod to the run without having an overtly sporting aesthetic. Each component is part of a sweeping gradient which references the great symbitotic effort of organisers, runners, supporters and artists combining to create the whole experience. The colour palette was selected to align with the Bupa umbrella branding and is distinct in single colour print and on small scales. The form also affords an illustrative quality which was wrapped around programme covers, folded business cards and pop up banners to create a very simplistic but recognisable motif.

Following on from our initial rebrand and website redevelopment project in 2010, we are proud to have continued to work closely with the team, designing and producing all of the print and press collateral including the popular folded programme, stationery, DVD packaging, signage and exhibition wayfinding, invitations and posters, artists editions, large format and billboards, spanning commissions for luminary artists including Cerith Wyn Evans, Douglas Gordon, Fiona Banner, David Blandy, Dan Holdsworth, Mark Wallinger, Adam Chodzko, Melanie Manchot, Sir Peter Blake, Karin Kihlberg and Reuben Henry.

In 2013 we launched a redesigned, fully-responsive website which brings this now formidable archive of projects and commissions to the fore.