Flow - 2012

~Flow is a tidemill – a floating building on the River Tyne that generates its own power using a tidal water wheel. The project is part of Artists taking the lead, one of twelve extraordinary public art commissions funded by the UK Arts Councils for the London 2012 Cultural Olympiad to help celebrate the London 2012 Olympic and Paralympic Games, created and realised by Ed Carter.

We were very honoured to be asked to help out with this project, not least as the brand was designed by one of our design icons Qubik, but also due to the sheer scale, ambition and team effort which has gone into making this incredible artwork / instrument / building a reality over the last three years.

We produced an array of printed material and signage for the watermill itself, as well as working with artist / programmer Tom Schofield to produce some custom Processing data visualisation drawing from readings taking by the instruments in an early phase of development.

Finally, we restructured and redesigned the website to mark the transition from project-in-development to live experience as ~Flow opened its doors in March 2012.