Designed & Made – Tent - 2011
Designed & Made took a selection of its members to Tent, a show for emerging designers held in the Truman Brewery as part of the London Design Festival.
They needed promotional material and signage for their stall which would easily accommodate the broad spectrum of styles and products they showcased. It had to maintain the individual character of each range whilst simultaneously exposing the D&M brand to new audiences. We revisited the two colour pantone treatment devised at the time of the organisation’s rebrand in 2010 opting for an eye-popping neon orange against a complimentary range of black and grey tints. The brochure utilised mono and duotone image to stark effect, whilst the variably-printed individual product labels reinforced the central typographic style of the brand and sat harmonically alongside the full catalogue of furniture and product on display.