Arts API - 2015
ArtsAPI is a web application for arts organisations designed to show the value and impact generated through their networks. Led by a project team comprised of FutureEverything, the University of Dundee and Swirrl, the inaugural arts partners include BALTIC Centre for Contemporary Arts, Culture 24, RedEye, Blast Theory, Forma and Islington Mill.
We worked with FutureEverything to develop a kinetic brand identity which referenced connectivity and the visual language of data visualisation. The spacing of the icon can be expanded or compressed to create random variations or accommodate larger applications, with the transitional colours between each point of connection expressing the transmission of information between two sources.
The fully responsive website represents the first autonomous project to be built in a multisite configuration outside the boundary of the core FutureEverything site. We identified this approach as being best fit for the constantly evolving remit of the organisation, affording a framework and strategy for the addition of standalone microsites with their own sub-brands as needed.